Daily World Searches: This shows how many times a day people request this phrase. More is better.

Pages with keywords: This shows how many web pages ranked by Google have the keyword their in pages. This number may serve as an indicator of the number of web pages optimized for a keyword. Less is better.

Titles with keywords: This shows how many web pages ranked by Google have the keyword in page Titles (<Title> tags). This number may serve as an indicator of the number of Web pages optimized for a keyword. Less is better.

Links to #1 Link popularity is an important factor in search engines algorithms. If the top-10 sites have a high link popularity score, you should consider how you will get inbound links to optimize Web pages. Less is better.

Traffic rank for #1 The Alexa traffic rank is a widespread way of finding out site popularity. If a site has the traffic rank of 50, according to Alexa it is the 49th most popular site on the Web. A larger number is worse for your competitors site, yet better for you.

Bid #1 This shows how much advertisers at Yahoo! Search Marketing (former Overture) pay for visibility when someone searches for this keyword. More is better, because it shows that other people think this keyword is worth paying for because of popularity.

PR #1 PageRank is Google's measure of how important this or that site is. This factor depends on link popularity of the site and plays a weighty role in how Google ranks results. If the top sites have high Page Ranks (5 and more), they may open difficult to outplay.