The right strategy is crucial to the success of your search engine optimization activities.

Search engine users are some of the most qualified and motivated visitors to your web site you will ever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.

However, getting listed in a search engine doesn't do you much good if you're number 4567 of 65,789,000 search results. Surprisingly, it doesn't even help you much if you're result number 11. Most search engines display 10 results on the first page, and relatively few searchers click through to look at the second page.

High rankings contribute greatly to the success of your Internet business.

The key to high search engine rankings is to do the right things in the right order:

1. Find the right keywords for your web site.