Wow Malcolm, that is a very impressive bit of software you have there!
Not so impressive as you point out is the current rankings of our site.
Why do you need to know your rankings?
It is one of a few ways to tell if your promotion efforts are a success. It also tells you what Web pages and search engine listings need your attention to achieve better placement. You can see how your positions have changed since the last time you checked rankings and analyze reasons for that.
