How to get banned from Google

Also known as "stealth", is having two separate pages, one is optimised for the search engines and a different one optimised for the viewer. In other words the search engine sees one page but the user is redirected to a different page when the link is clicked.

IP Delivery
IP delivery is a simple förm of cloaking in which a unique set of information is served based on the IP number the info-query originated from. IP addresses known to be search engine based are served one set of information while unrecognized IP addresses, (assumed to be live-visitors) are served another.

Some designers or software will load the home page with keywords. But a page filled with keywords comes across as unreadable to you viewing the page. Therefore the designer will do a redirect to another page that is much easier to read (or have you click a link e.g."ENTER" to get to that page). Google in particular will ban sites using this technique.

Some webmasters will place hidden keywords on a page and make the font colour the same as the background colour (e.g. white text on a white background). This makes the text invisible to you but the search engine spiders can still see it. This results in a higher Page Rank and search engine listing for those keywords. Hidden text is often used on a doorway page. Using hidden text is a sure way to get banned from Google.

The number of pages that link to one of your pages has a direct effect on how high your page appears in the search results. As with hiding text, hiding links will also result in a ban or PR penalty. Internal links that link via the page URL rather than the page location within the site could also result in a site being banned.

Link farms emerged as free-for-all link depositories when webmasters learned how heavily incoming links influenced Google. Google, in turn, quickly devalued and eventually eliminated the PR value it assigned to pages with an inordinate collection or number of links. Nevertheless, link farms persist as uninformed webmasters and unethical SEO firms continue to use them.

Advertising the fact that your high PR site will sell a link to another site in order to boost that site's PR is another mistake. Selling advertising in the form of a link on your site is perfectly acceptable. Selling a link for the purpose of increasing another site's PR is not.

In order to increase PR, some designers will create and interlink multiple pages all with identical or very similar content. This is not good.

Creating multiple domains that redirect to one page or creating multiple domains with the same or nearly the same content and then interlinking them is not allowed.

Google recommends having no more than 100 links on any given page. we recommend that you limit your link pages to 50 - this also makes them more attractive to prospective reciprocal linking partners.

Leader pages are a series of similar documents each designed to meet requirements of different search engine algorithms. This is one of the original SEO tricks dating back to the earliest days of search when there were almost a dozen leading search engines sorting less than a billion documents. It is considered sp@m by the major search engines as they see multiple incidents of what is virtually the same document. Aside from that, the technique is no longer practical as search engines consider a far wider range of factors than the arrangement or density of keywords found in unique documents.

Designed to exploit a critical vulnerability in early versions of Google's PageRank algorithm, mini-site networks were very much like leader pages except they tended to be much bïgger. The establishment of a mini-site network involved the creation of several topic or product related sites all linking back to a central salës site. Each mini-site would have its own keyword enriched URL and be designed to meet specific requirements of each major search engine. Often they could be enlarged by adding information from leader pages. By weaving webs of links between mini-sites, an artificial link-density was created that could heavily influence Google's perception of the importance of the main site.

In the summer of 2004, Google penalized several prominent SEO and SEM firms for using this technique by banning their entire client lists.

Blogs and forums are amazing and essential communication technologies, both of which are used heavily in the daily conduct of our business. As with other Internet based media, blogs and forum posts are easily and often proliferated. In some cases, blogs and certain forums also have established high PR values for their documents. These two factors make them targets of unethical SEOs looking for high-PR links back to their websites or those of their clients. Google in particular has clamped down on Blog and Forum abuse.

At one time, search engines were limited to sorting and ranking sites based on the number of keywords found on those documents. That limitation led webmasters to put keywords everywhere they possibly could. When Google emerged and incoming links became a factor, some even went as far as using keyword stuffing of anchor text.

The most common continuing example of keyword stuffing can be found near the bottom of far too many sites in circulation.