We often get calls from owners of websites who have had no business from their site since it was built, sometimes this is many years. We we ask fundamental questions such as who is the site hosted with, do you own the domain name, do you have the access codes and importantly are you monitoring the website. The answer is always they don,t know.

Do you wonder why your site does not receive the traffic you believe it deserves? The only people visiting your website are current customers. Where are the new customers the web designer promised you? One of the most overlooked steps in creation of a website is Search Engine Optimization (SEO). We like to think that search engines will crawl our website and shazaam, like magic, we appear at the top of the results for our keywords. Unfortunately, it rarely works that way.

Website marketing breaks down into two distinct areas; promotion on the Internet, via search engines, banner adverts and email marketing, and offline promotion such as magazine advertisements.

The health check consists of checking the website against a check list of items that will affect the sites performance on the interenet.

Detection of broken internal and external links

Detection of missing images

Detection of slow pages with a breakdown by page element

Detailed breakdown of problems by page

SE-specific HTML validation

Deep page checking

Stale content

Redirects checking

Over 20 thorough reports to share with colleagues.

Order a website health check now!

Studies prove that most people use two words or more in a search, so keyword phrases are very effective. Whilst the use of phrases may reduce the potential amount of traffic to a website, the traffic will be of a higher quality with users looking specifically for what your website has to offer.

Competition for keywords is fierce, so we avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention.

We look for keyword phrases that are common enough so the typical searcher will use them, but unique enough so they don't return millions of matches. you should collect your keyword/phrases BEFORE you start to build your website as they need to be built into the structure of the site.

We do this by taking keyword phrases from the website text and business context then use tools that show similar search phrases and the popularity of these phrases to determine the final keyword list, which may be different for each page.

These keywords should then be worked into the text and other areas of the page as effectively as possible to give the best keyword density for the page. It may be necessary for you to provide additional text for pages so that the optimum amount of text is presented on the page.

We don't advocate the use of "doorway" pages, which cram keywords on a page to rank highly on a search engine, with links to the main website. Doorway pages are frowned upon by the search engines, and whilst currently hard for them to detect, changes in the future may damage a site that uses them. We also believe that doorway pages are detrimental to the user's experience of the website.

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Submission to the major US and UK search engines, plus other country's search engines if applicable. This includes the free to submit to search engines plus those that use the Inktomi, Fast and Ask Jeeves engines.

The website's URL included on our client list. Our website is already indexed by the major websites so your website should be indexed by these search engines next time our website is indexed. Our site exists on a separate IP block so that the client's site benefits from our page ranking in Google.

Inclusion of a site can take anytime between 2 weeks and 3 months depending on the search engine.

Once the site has been indexed, changes to the site will be reflected much quicker, upon re-indexing the site, which occurs frequently.

We do not submit to the Yahoo! Directory, but we can advise which section of the directory to apply to enter. Yahoo.co.uk charge a one time processing fee of £199 to enter the UK directory. This does not guarantee an entry into the directory. Yahoo.com charge an annual fee of $299, which for the initial fee does not guarantee an entry into the directory.

Website search engine submission service

A website's ranking in Google is improved in part by the quality, in Google's eyes, of websites that link to it.

The site will be submitted to free directories and other sites that have a positive page rank and are applicable to the website. Directories will be chosen based on business areas, location, subject and online sales and whether the site is aimed at business or the general public.

Having the site listed on suitable directories will increase the ranking of the website and it is beneficial to have these links in place before the site is indexed by the search engines. As it can take several weeks before the website is indexed the directory submission can immediately follow the submission to search engines.

We do not submit to link farms as this will harm the site's ranking.