what is a Google Adwords Professional

Google™ Adwords Qualified Professional—what is it?

Google has a program to identify and promote professionals who have demonstrated superior knowledge of Google Adwords. These professionals can help you optimize your site on many levels since they know all the nooks and crannies of the system:

Global campaigns
Regional optimization
Multi-language campaigns
Keyword picking
Ad copywriting
Conversion metrics
etc.

Check my qualification here

How does my knowledge help you?

Web Marketing expert Malcolm Stubbs, passed the Google Advertising Professional Exam and met other requirements to achieve Google's recognition as a qualified and tested AdWords professional. This qualification demonstrates ability to proficiently research, develop, and measure efficient and optimized pay-per-click web marketing campaigns for clients using the Adwords system.

"I've managed many pay per click campaigns for our clients for years on Google" said Mal "and I'm really glad that the Google Advertising Professionals Program has allowed me to demonstrate my knowledge against an industry standard. There is far too much money being wasted on PPC, and I will use these skills to help clients find their best fit on-line."

The Google Adwords program is one of the largest paid marketing systems on the Internet. With this system, website owners can design targeted advertising solutions to reduce the costs of leads or sales by reaching specific groups of searchers. These marketing campaigns can be regionalized to a specific county, city, or even coordinate on a map, making them an excellent regional advertising tool.