Google Adwords

Study: does it pay to invest your time in long tail keywords?

Study: does it pay to invest your time in long tail keywords?The Rimm-Kaufman Group published a study about long tail keywords. Does it pay to invest your time in long tail keywords?What are long tail keywords?Long tail keywords are long and specific...

Google Adwords - The Mistakes to Avoid

1. Long list of less than targeted keywords2. Not identifying unique aspects of your product or service3. Lack of keywords in your ad text 4. Directing users solely to your home page5. Creation of single Ad Groups6. Utilizing single campaigns7. Using...

Google Adwords - 10 Top Tips

Its easy to loose lots of money on Adwords - here are 10 tips to help you save those £'s